Focus 360’s Programmatic Radio Networks Use Jelli’s Technology Platform to Serve and Report Ad Campaigns, Boosting Revenue for Affiliate Stations
Focus 360 (www.focus360llc.com) announced today it has added 119 Entercom Communications radio stations to its programmatic networks that are “Powered by Jelli.™” Focus 360’s radio networks are enabled by Jelli’s cloud-based programmatic ad platform that traffics, serves and reports campaigns using Jelli’s RadioSpot™, allowing stations and show producers to generate incremental revenue with virtually no time constraints added to in-house sales teams.
Focus 360 is a leading media network providing programming, syndication and national network advertising sales to thousands of radio stations across the country. The affiliate sales efforts for Focus 360’s programmatic networks are led by Envision Networks® in conjunction with the Focus 360 team, including affiliate sales specialist Rob Magaziner.
The Entercom Communications additions to Focus 360’s programmatic radio ad network affiliate roster cover 27 markets overall, with 38 of the 119 stations in the top 25 U.S. markets. Top 25 market stations include: KSWD-FM, Los Angeles; KOIT-FM, San Francisco; WAAF-FM and WEEI-FM, Boston; WSTR-FM, Atlanta; KISW-FM and KKWF-FM, Seattle; WLYF-FM, Miami; KQMT-FM and KALC-FM, Denver; KSEG-FM and KRXQ-FM, Sacramento; and KYCH-FM, Portland, OR.
Geoff Spencer, Entercom’s vice president of revenue management, commented, “We look forward to partnering with Envision and Focus 360 and continuing our use of the Jelli platform.”
Danno Wolkoff, president and CEO of Envision Networks, said, “Focus 360 and Entercom are smart to be at the forefront of new technology, which helps relieve stress off of the ‘back-office’ of radio stations, allowing traffic departments to focus on local business; while at the same time giving radio advertisers the accountability and transparency that brands now demand.”
Phil Brown, chief executive officer, Focus 360, said, “It’s great to be working with Entercom. Entercom is a forward thinking company that focuses on quality programming, which creates incredible reach and drives ROI for advertisers. We welcome 119 of Entercom’s stations to the Focus 360 family.”
Jelli combines the technology of online advertising with the significant reach of broadcast radio, enabling partners like Focus 360 to automate radio advertising. Jelli’s RadioSpot platform enables rapid cloud-based trafficking of radio spots nationwide; integrated, automated ad serving at local affiliates and real-time reporting of the broadcast ads as they run via an easy-to-use, powerful web-based dashboard. The RadioSpot platform delivers significantly increased accountability, measurability and transparency to advertisers and radio networks, leading to fewer errors, lower costs, better insights and higher revenue and cash flow. To deploy the Jelli technology platform, each Focus 360 affiliate integrates a Jelli server at its station.
About Focus 360 LLC
Focus 360 (www.focus360llc.com) provides integrated media solutions to advertisers, ad agencies, program producers, content owners and broadcasters. The New York-based company consists of several divisions offering a range of services, including: general market radio media representation and content development; digital implementation of geo-targeted display ad campaigns; and a mobile solution that includes pre-stream and in-stream digital audio opportunities for brands. Focus 360’s programs include the Jelli cloud-based programmatic advertising platform, and representation of Sports Byline, Toby Arnold & Associates, National Baseball Network, Focus On Rock and many more.
About Envision Networks®
Envision Networks® provides content and services to more than 1,500 radio stations and reaches millions of listeners each week. Envision Radio Networks, Inc. is the largest independently owned affiliate relations company in the country and supplies all types of programming and services to radio including morning show content, short-form vignettes, virtual weather-news-traffic broadcasts, live syndicated morning shows, long-form weekend programming, 24/7 formats, comedy services, event programming, off-air tools, web content, album releases and artist specials. Envision Networks® is based in Cleveland, Ohio, with offices in New York City and Nashville.
Entercom Communications Corp. (NYSE: ETM) is the fourth‐largest radio broadcasting company in the United States, with a portfolio of 125 highly rated radio stations in 27 top markets across the country.
Known for developing unique and highly successful locally programmed stations, Entercom’s brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.
Founded in 1968, Philadelphia‐based Entercom also operates hundreds of events each year attracting millions of attendees and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.