Focus 360 (www.focus360llc.com) announced today that it has retained Envision Networks® to provide affiliate sales representation for their “Powered by Jelli™” networks. Jelli (http://www.jelli.com) is the first cloud-based programmatic advertising platform for broadcast radio, enabling the selling and serving of advertising on behalf of radio station groups and show producers.
Focus 360 is a leading media network providing programming, syndication and national advertising sales to thousands of radio stations nationwide. Its “Powered by Jelli” ad networks traffic, serve and report all ad campaigns using Jelli’s RadioSpot™ platform.
Jelli combines the technology of online advertising with the significant reach of broadcast radio, enabling partners like Focus 360 to automate radio advertising. Jelli’s RadioSpot™ platform enables rapid cloud-based trafficking of radio spots nationwide; integrated, automated ad serving at local affiliates and real-time reporting of the broadcast ads as they run via an easy-to-use, powerful web-based dashboard. The RadioSpot™ platform delivers significantly increased accountability, measurability and transparency to advertisers and radio networks, leading to fewer errors, lower costs, better insights and higher revenue and cash flow.
To deploy the Jelli Platform, each Focus 360 affiliate integrates a Jelli server at its station. The RadioSpot™ platform reduces the workload of Focus 360 affiliates while simultaneously increasing compliance and control for Focus 360’s advertisers.
Phil Brown, Chief Executive Officer, Focus 360, said, “Our affiliate stations have seen first-hand the ability of Jelli’s technology to generate new and incremental national ad dollars, while transforming radio into a real-time medium. By partnering with Envision Networks® and its vast affiliate sales relationships, we will see the already enthusiastic adoption of the Jelli platform accelerate exponentially.”
Danno Wolkoff, President and CEO of Envision Networks®, said, “We are excited to bring this proven revenue generating opportunity to radio stations. Jelli is offering national advertisers a powerful vehicle to deliver and monitor commercials as they are broadcast while relieving stress on traffic departments to schedule and report those spots every day.”
About Focus 360 LLC:
Focus 360 provides integrated media solutions to advertisers, ad agencies, program producers, content owners and broadcasters. The New York-based company consists of several divisions offering a range of services, including: general market radio media representation and content development; digital implementation of geo-targeted display ad campaigns; and a mobile solution that includes pre-stream and in-stream digital audio opportunities for brands.
About Envision Networks®:
Envision Networks® provides content and services to more than 1,500 radio stations and reaches millions of listeners each week. Envision Radio Networks, Inc. is the largest independently owned affiliate relations company in the country and supplies all types of programming and services to radio including morning show content, short-form vignettes, virtual news-weather-sports broadcasts, live syndicated morning shows, long-form weekend programming, 24/7 formats, comedy services, event programming, off-air tools, web content, album releases and artist specials. Envision Networks® is based in Cleveland, Ohio, with offices in New York City and Nashville.
About Jelli, Inc.:
Jelli is the first cloud-based ad platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.