Buffalo Stations Join Envision Digital Network

Envision Networks® is thrilled to welcome Colonial Radio Group’s WXMT-FM, WVTT-FM and WBYB-FM in Buffalo, New York as the latest affiliates of Audiant™, the all-in-one “Audience Interactive” platform that includes SAM™ Sentiment Analysis Module, RadioTraks® Music Research, Song Bug® and Majority Rules® Brackets. With Colonial Radio Group’s Buffalo Stations now using the Audiant™ product suite, they join more than 700 affiliates on the Envision Digital Network.

Affiliates receive access to all products in the Audiant™ suite for just one price. These digital assets are designed to help stations create new revenue, increase listener engagement and conduct music research as well as customer feedback. SAM™ Sentiment Analysis Module for radio is a research tool that analyzes written feedback and comments from listeners. Stations start by asking listeners to comment what they think about a song or commercial using their own words, not an arbitrary rating system. Once a survey has been completed, SAM™ computes all the data using custom-created algorithms and presents it in an easy-to-read report.

RadioTraks® Music Research puts radio stations in touch with their listeners and in control of their research. With RadioTraks®, a station can set up a new music survey in less than ten minutes that will test how a song is trending, how it performs within specific listener demographics and help them decide which songs to play and how often. RadioTraks® provides valuable research data for stations and promotes listener interaction.

Song Bug® notifies listeners when their favorite songs or artists are about to play. Alerts are delivered via text, email or Twitter, providing listeners with the optimal social experience. Song Bug® subscribers also have access to the RequesTrak® studio interface that automatically compiles requests that come into the station via web, email or request line.

Majority Rules® Brackets is a web and mobile system for conducting bracket-style tournaments where radio listeners determine the champions. It comes pre-loaded with top artists and songs, so setting up a music-based tournament takes moments. The service also lets users create open tournaments where listeners can vote on anything from the best local pizza place to their favorite beer. You can tailor each tournament to fit your needs with on-air and off-air options, customizable voting windows and multiple bracket sizes available for use.

Audiant™ “Audience Interactive” products are available for barter through Envision Networks®. Contact Amber Wade at amberw@envisionradio.com or 216-831-3761 for more information about the Audiant™ “Audience Interactive” platform.

About Envision Networks®:

Envision Networks® provides content and services to more than 2,100 radio stations and reaches millions of listeners each week. Envision Radio Networks, Inc. is the largest independently owned affiliate relations company in the country and supplies all types of programming and services to radio including morning show content, short-form vignettes, virtual weather-news-traffic broadcasts, live syndicated morning shows, long-form weekend programming, 24/7 formats, comedy services, event programming, off-air tools, web content, album releases and artist specials. Envision Networks® is based in Cleveland, Ohio, with offices in New York City and Nashville.


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