Envision Networks® Danno Wolkoff moderated radio panel on storm coverage and aftermath
(June 2018) – Envision Networks® CEO Danno Wolkoff moderated a panel at the NASRN Convention this week about the effect that severe weather has on broadcast radio. On the panel for Programming and Revenue Impact from Large Scale Weather Events were Courtney Kibblewhite of Northern Broadcasting System, Jim Engster from Louisiana Radio Network, Beth Ballard from News MS, and John Wetherbee from EnvisionVirtualServices Weather Reports. The panelists discussed how they deal with severe weather programming and how they monetize large scale weather event coverage.
Beth Ballard of News MS talked about how they handled Hurricane Katrina coverage, going live 24/7 on all their stations. “Hurricane Katrina changed the whole way people in the South and across the country pay attention to hurricanes,” she said. Ballard discussed News MS monetize weather coverage including weather naming rights and promos once per hour for utilities and insurance companies. She also mentioned how staying in constant contact with government officials makes them the most trusted source of statewide news.
John Wetherbee of EnvisionVirtualServices Weather Reports discussed how a “virtual staff meteorologist” can help stations cover and monetize severe weather events more effectively. “One of the advantages of EnvisionVirtualServices is that we are not in the path of the storm. We are dedicated to getting your listeners life-saving info. Our staff is not worried about our families or homes getting washed away. Plus, we can resource the experts: hydrologists, EMs, volcanists and more.”
Courtney Kibblewhite of Northern Broadcasting System talked about the wild fires in Montana and how radio became the credible source for accurate information. “Radio and social media became the go to source for information during the fires so we wanted to make sure our listeners were informed and educated by state officials and first responders in the know,” stated Kibblewhite. “Our family’s ranch was personally impacted by the fires so we wanted to help others in the state as much as they wanted to help us.”
Stations interested in providing their listeners with top notch weather reporting can contact us at 216.831.3761 or email@example.com.
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