Program Category: 24/7 Programming
Terms: Cash and Barter
Delivery Method: Internet
An inevitable reaction to a more contemporary mainstream AC is a softer AC. Stations in San Diego, Miami and Tampa have become a huge success, consistently ranking in the top 5 12+. Stations in other markets including San Francisco, Seattle and Jacksonville have also followed suit.
In late 2014, research and development led long-time programmer and consultant Jon Holiday to create a new soft AC format for a client station.
What is easy fmTM? easy fm is a unique blend of soft rock and pop hits from the 70s through the early 2000s. easy fm plays the most popular soft and easy hits from superstars such as Elton John, Billy Joel, The Eagles and Chicago, plus many favorites rarely heard these days on mainstream AC.
easy fm targets the affluent demographic of 25-54 Adults that your advertisers desire and affiliates of easy fm reap the benefits of over 30 years of programming experience. Other benefits include playlists, brand usage, imaging, music research and music library resets.
easy fm plays relaxing, refreshing easy favorites while your audience is at work. easy fm also provides a stress-free soundtrack for listening at home and on the go, all day and all night.
No need to stress during the holidays – Christmas is easy with easy fm
Affiliates have access to 24/7 Christmas music playlists, holiday imaging and promotional ideas when they are ready to make the switch to All-Christmas music. The playlist includes holiday classics and modern Christmas hits, from Bing Crosby to Taylor Swift. The holiday format is available starting the Monday before Thanksgiving (November 19th for 2018) to all easy fm affiliates at no extra cost.
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